In our experience, a lot of small business owners are very aware of social responsibilities and many have started businesses based upon a principle or an ethos.
It would seem that small businesses are the perfect target for a charity or ethical organisation that requires donations. It appears logical, that a principled small business owner would be very keen to have a transparent and open link with a charity, especially a charity that reflects their values and is compatible with their approach to business. As a small business making smaller more frequent donations works for us as opposed to large one off donations.
So with that in mind; here are two suggestions or challenges, that if overcome, would help us integrate a charity into my business.
The first issue is highlighting the destination of the donation and the positive impact it may have?
There is a certain cynicism with regards to how much of the donation goes to the cause itself, perhaps the charity can tackle that issue by providing a statement or a certificate with every donation, outlining where the money is going and what percentage will impact the grassroots, or make a difference?
The second issue is access to a branded dedicated link (continuously live) to make it easy for our clients and us to make a donation. For example, some of our services like ‘updating a contract’, may require minor tweaks and we may avoid charging our clients for the work, however attaching a value to the work is useful and may be an opportunity to integrate a charitable donation option into our service. Its means we complete minor work for a fixed value which results in a donation instead of a direct payment or not charging any fee.
The charities we’ve spoken with are not structured to provide a simple payment mechanism for us to use. You would think with all the technology out there that making a charitable donation that’s transparent, open and ethically acceptable would be a simple task.
Hope you find our thoughts on this subject of interest.