Would you buy from a business that has clearly cut and pasted their contracts? Something that doesn’t have the buyers’ rights included and bias towards the business?
With buyers becoming more aware of their rights, they now understand a contract and what it means in relation to them. If they don’t see a contract that shows commitment to them, or their rights being reflected then they are less likely to do business. A set of bullet points or a basic contract that has no real protection or does not manage risk for the customer won’t attract custom.
A contract that is well drafted and legally enforceable will help to attract custom and differentiate a business from its competitors. Any business that has ambitions to build up a client base should consider having a bespoke contract rather than a self-drafted or DIY set of terms and conditions.
Yes, you’re contract should reflect the business operation and sales processes, be in line with the law and manage your liability. But a contract also serves as a communication to your clients. And because of this it is important to consider what a client thinks and feels about your business. If a client feels that they are being looked after then they will return.
A good contract will help to attract the right kind of client base – one that shows loyalty to a business. If a business shows through their contract that they are adhering to the law and go out of their way to protect their clients rights, this will encourage quality clients – who will pay their bills on time, and show loyalty.
If you’re contract is written in legalese and doesn’t make sense to your clients then it may be difficult for them to adhere to your terms and conditions. A bespoke contract, that is drafted specifically for your business should be written in accessible style.
Whether your business is traditional, online, or app based it is important to have a contract that reflects the quality of your business. A DIY or self-drafted contract can on many occasions could be a barrier to sale. A clear well drafted contract will encourage clients with its accessibility, care towards the client and efforts to protect both parties, is more likely to encourage the type of clients you want to have. As a business, can you afford to get this wrong and risk losing sales?